Pinnacle is built on five core values that are at the heart of our way of thinking, doing and seeing.

Our people embody the values whether they are with colleagues, clients, customers or suppliers to ensure everyone receives the same Pinnacle experience.


Be smart, on time, polite and courteous, embrace diversity and take care of company property and the impact our work has on communities.


Embrace the contributions of others, be inclusive in decision-making and get involved in areas outside your own work area and in the communities we work in.


Do what you say you’re going to do, respect confidentiality and uphold the reputation of the company.


Look for better ways of working, challenge poor behaviour and performance.

Deliver Excellence

Take personal responsibility, exceed individual objectives and make a positive difference by putting customers first, being responsive and solving their problems.