Thursday 3rd September 2026
Pinnacle Group has been appointed by Principal Asset Management®, the global investment manager, to operate a new Build to Rent (BTR) development in Queen’s Park, North West London. The appointment further strengthens Pinnacle’s growing relationship with Principal® and reinforces its position as a specialist operator within the UK’s expanding Build to Rent sector.
Principal has acquired 143 Build to Rent homes at the North West Quarter development in Queen’s Park, part of one of London’s most significant regeneration programmes. Pinnacle Investments acted as asset manager on behalf of Principal, advising on the operations and providing ongoing strategic management of the investment. The relationship between Pinnacle Group, Pinnacle Investments and Principal was established earlier this year through a 66-home Build to Rent development within the Clapham Park regeneration scheme in South London.
The homes at Queen’s Park will be launched in phases, with 48 apartments already completed, handed over and recently launched, while a further 95 homes are expected to complete in early 2027.
The scheme, branded The Compass Collection, comprises homes across three buildings and includes co-working space, communal gardens and parcel lockers. The Compass Collection forms part of a wider scheme, which will deliver 205 homes alongside commercial space, NHS facilities and affordable workspace. Located less than five minutes from Queen’s Park station, residents will benefit from excellent connections across London.
Once operational, the homes will be managed by Place by Pinnacle, Pinnacle Group’s specialist residential and Build to Rent platform, alongside Pinnacle Investments as asset manager. Residents will benefit from professionally managed homes, responsive customer service, digital resident services, repairs coordination, building safety oversight and a strong focus on community-building and resident wellbeing.
