Pinnacle Group’s BTR portfolio reaches nearly 1,500 homes with new South London operating appointment

Friday 23rd January 2026

Pinnacle Group has been appointed by Principal Asset Management®, the US based global investment manager, to operate new Build to Rent (BTR) homes across a major development in South London.

The contract win strengthens Pinnacle’s growing role as a specialist operator in the UK’s rapidly expanding Build to Rent sector, delivering professionally managed, high quality rental homes for residents and reliable long-term performance for investors.

Pinnacle now manages nearly 1,500 BTR homes nationwide, emphasising its growing presence in the sector.

Principal has forward funded 130 BTR units at King George’s Gate in Earlsfield – part of Taylor Wimpey’s broader masterplan – and has acquired a 66-unit residential building within the Clapham Park regeneration area.

Pinnacle has now begun operating the Clapham development, which reached practical completion in late 2025. Services include resident onboarding, customer support, compliance, repairs coordination, building safety management, and community engagement.

Both schemes are located in established south London neighbourhoods with strong rental demand and excellent transport connectivity.  

Clapham Park, London

With the King George’s Gate project set to complete in 2027, Pinnacle will now continue to build its relationship with Principal as preferred operator of its pipeline.  

“Partnering with Principal to support the delivery of high-quality Build to Rent homes in this London community reflects our commitment to what residents value most – safe, well managed homes, a responsive service and a strong sense of community. As a people-first operator, we draw on 30 years of experience combining professional management with long term stewardship to ensure stability, quality and a great rental experience for residents.”
Claire Kober
Managing Director, Homes at Pinnacle Group

The new London scheme builds on Pinnacle’s substantial and expanding national footprint. The Group now manages nearly 75,000 homes and operates across more than 10,000 locations, combining operational excellence with a commitment to creating thriving, sustainable communities. 

As a standalone subsidiary of the Hyde Group, every surplus Pinnacle generates is reinvested into tackling the UK housing crisis – ensuring that partnerships such as this deliver wider social value. 

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